50-75% OFF + $5-$20 DEALS → SHOP

50-75% OFF → SHOP

SETS WE’RE LOVING

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The In Between Edit

new arrivals for now + later

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The Fall Frontier Collection

easy graphics, polished pants 

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New Arrivals
Shop Denim

Meet the heart behind Simply Chic

Discover the story behind Simply Chic by Fetiche Boutique and why we're passionate about what we do.

Meet the heart behind Simply Chic

Discover the story behind Simply Chic by Fetiche Boutique and why we're passionate about what we do.

A person wearing light blue jeans with decorative metallic studs running down the outer seams, paired with a brown knit top and sandals, standing indoors against a white paneled wall.
A person wearing light blue jeans with decorative metallic studs running down the outer seams, paired with a brown knit top and sandals, standing indoors against a white paneled wall.

NEW

The Denim Edit

from everyday fits to making a statement

Sweet Dreams Start Here

Cute enough for bedtime. Cozy enough to stay in.

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Tennis Time Viscose Knit Pajama Short Set

Tennis Time Viscose Knit Pajama Short Set

$88.90

4 sizes
  • XS
  • S
  • M
  • L
Woman wearing a patterned shirt and shorts standing against a white wall.

Golf Scene Button Down Modal Short Set by Imbali Charleston

$88.90

4 sizes
  • XS
  • S
  • M
  • L
Woman wearing a white outfit with blue floral patterns against a neutral wall.

Charleston Toile Cotton Swiss Dot Crop PJ Set

$88.90

4 sizes
  • XS
  • S
  • M
  • L
Favorite Things PJ Set
Sale

Favorite Things PJ Set

$78.90 $39.45 50% off

4 sizes
  • XS
  • S
  • M
  • L
Woman wearing a patterned pajama set against a white wall
Sale

Happy 4th Blue Pajama Short Set by Imbali Charleston

$88.90 $44.45 50% off

4 sizes
  • XS
  • S
  • M
  • L
Two children holding a blue flag with 'USA all day' text against a white wall.
Sale

Happy 4th Pink Stripe Pajama Set Kids by Imbali Charleston

$38.90 $19.45 50% off

5 sizes
  • 2T
  • 3/4Y
  • 5/6Y
  • 7/8Y
  • 9/10Y

up to 75% off

Markdowns

50%-75% OFF

Shop Sale

SAHIRA, ALWAYS

the finishing touch to every look

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SAHIRA, ALWAYS

the finishing touch to every look

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Evie Necklace by Gina Carmen

Evie Necklace by Gina Carmen

$97.90
The Golden Riviera Knot Heel

The Golden Riviera Knot Heel

$46.90
Evie Necklace by Gina Carmen

Evie Necklace by Gina Carmen

$97.90
The Golden Riviera Knot Heel

The Golden Riviera Knot Heel

$46.90

FOR YOUR NEXT NIGHT OUT

Dressed Up, Your Way

Cocktails, date nights, dinner plans — elevated pieces made to wear together or styled your own way.


Shop the Golden Season

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The Shorts of the Season

Lace is having a moment.

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Golden Hour Edit

designed for now and the seasons ahead

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The Fall Edit

A woman with long brown hair wearing a brown and beige plaid short-sleeve button-up shirt and blue jeans, standing against a white paneled wall.

Autumn Check Puff Sleeve Top

$62.90

3 sizes
  • S
  • M
  • L
Blue Hour Denim Tee

Blue Hour Denim Tee

$62.90

3 sizes
  • S
  • M
  • L
A woman with long light brown hair stands indoors wearing a cropped dark blue denim shirt-jacket with front flap pockets and a brown satin-like midi skirt. She is posed against a white paneled wall.

Indigo Avenue Utility Top

$68.90

3 sizes
  • S
  • M
  • L
A woman with long light brown hair stands against a white paneled wall, wearing a white ribbed short-sleeve top and a dark brown mini skirt with a white polka dot pattern.

Off White Soft Focus Short Sleeve Sweater

$52.90

3 sizes
  • S
  • M
  • L
A woman with long wavy light brown hair wearing a brown ribbed short-sleeve crewneck sweater and blue jeans, standing against a white wall.

Chocolate Soft Focus Short Sleeve Sweater

$52.90

3 sizes
  • S
  • M
  • L
A woman with long brown hair stands indoors wearing a light blue and white vertically striped button-down shirt and cream lace-trim shorts against a white paneled wall.
A woman wearing a light blue and white vertically striped button-down shirt with white lace hem shorts, standing against a cream-colored paneled wall.

The Cambridge Button Down by Habitual

$89.00

4 sizes
  • XS
  • S
  • M
  • L

The Everyday Edit

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A woman wearing a dark brown halter-neck wrap top and blue jeans, standing against a cream-colored paneled wall.

Cocoa Drape One Shoulder Top

$48.90

3 sizes
  • S
  • M
  • L
A woman modeling a fitted off-the-shoulder taupe-brown crop top paired with blue jeans, standing against a white paneled wall.

Taupe After Hours Off Shoulder Top

$48.90

3 sizes
  • S
  • M
  • L
A woman wearing a fitted off-the-shoulder burgundy top and blue jeans, standing against a white paneled wall.

Cabernet After Hours Off Shoulder Top

$48.90

3 sizes
  • S
  • M
  • L
The Midtown Black Asymmetrical Top

The Midtown Black Asymmetrical Top

$58.90

3 sizes
  • S
  • M
  • L
The Colette Bodysuit

The Colette Bodysuit

$58.90

3 sizes
  • S
  • M
  • L
Camille Satin Lace Top

Camille Satin Lace Top

$64.90

4 sizes
  • XS
  • S
  • M
  • L

The Going Out Edit

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A woman with long light brown hair stands against a white paneled wall, wearing a white ribbed short-sleeve top and a dark brown mini skirt with a white polka dot pattern.

Off White Soft Focus Short Sleeve Sweater

$52.90

3 sizes
  • S
  • M
  • L
A woman with long wavy light brown hair wearing a brown ribbed short-sleeve crewneck sweater and blue jeans, standing against a white wall.

Chocolate Soft Focus Short Sleeve Sweater

$52.90

3 sizes
  • S
  • M
  • L
A woman with long wavy brown hair stands indoors wearing a light heather gray short-sleeve mock neck sweater and blue jeans against a white paneled wall.

The Cashmere Club Sweater Grey by Habitual

$98.00

4 sizes
  • XS
  • S
  • M
  • L
A woman smiling and looking to the side, wearing a brown knit cropped sweater with elbow-length sleeves and white shorts, standing against a white paneled wall.

The Cashmere Club Sweater Chocolate by Habitual

$98.00

4 sizes
  • XS
  • S
  • M
  • L
Harvest Bloom Oversized Floral Knit Sweater
A woman modeling a cream-colored long-sleeve blouse with a red and green floral pattern, paired with light-wash denim shorts and beige knit shoes, standing against a white paneled wall.

Harvest Bloom Oversized Floral Knit Sweater

$68.90

4 sizes
  • XS
  • S
  • M
  • L
A woman wearing an olive green short-sleeve knit cardigan with a textured cable pattern, paired with blue jeans, standing against a white paneled wall.

Willow Pointelle Olive Crochet Cardigan by Current Air

$78.90

4 sizes
  • XS
  • S
  • M
  • L

The Sweater Edit

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“Styling women with confidence for 20 years.”

“Every piece is hand-selected with real women and real life in mind.”

“We’re here to help you feel confident, beautiful, and completely yourself.”

The perfect plus-one starts here.

RSVP yes

From garden ceremonies to black-tie celebrations, discover dresses designed to make every RSVP an easy yes.

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About

Simply Chic was built on faith, passion, and a love for serving others. For 20 years, I’ve been blessed to use the gifts God has given me to help women feel confident through personal styling and thoughtfully curated fashion.

Easy Returns

Hassle-free returns on eligible items.

Fast Shipping

Orders ship quickly from our boutique to your doorstep.

New Arrivals Weekly

Fresh styles added every week.

Buy Now, Pay Later

Instalments with 0% interest and no extra charges through Shop Pay